Ferro Fitness App

Paid ads were generating clicks but very few free-trial sign-ups, and cost per acquisition kept climbing. I rebuilt the funnel around a single clear offer, new ad creative and a dedicated landing page with social proof, then ran structured A/B tests on creative and audiences and paired ads with a 5-part onboarding email sequence. Trial sign-ups tripled while cost per lead dropped, and a larger share of trials converted to paid subscriptions.