The problem, the strategy and the measured result behind a few of my favorite projects — plus free blogs, articles and guides on SEO and web marketing.
Northwind's site had strong products but almost no organic visibility due to slow load times and thin product content.
A full technical SEO audit, site speed overhaul and keyword-mapped content plan across product and blog pages.
Fixed crawl errors and Core Web Vitals, rewrote product copy around real search intent, then built topical blog content to support rankings.
Organic traffic nearly tripled within seven months, with the majority of new revenue now coming from unpaid search.
Local and national SEO strategy across 12 store locations.
View full case studyPaid ads were generating clicks but very few free-trial sign-ups, and cost per acquisition kept climbing.
Rebuilt the funnel around a single clear offer, new ad creative, and a dedicated landing page with social proof.
Ran structured A/B tests on creative and audiences, paired ads with a 5-part onboarding email sequence.
Trial sign-ups tripled while cost per lead dropped, and a larger share of trials converted to paid subscriptions.
Email lifecycle marketing that lifted repeat purchases by 33%.
View full case studyB2B demo request growth through targeted LinkedIn and Google Ads.
View full case studyAn outdated, slow site was actively costing this law firm consultation bookings from mobile visitors.
A full rebrand paired with a lightweight, custom-coded site optimized for speed and mobile conversion.
Rebuilt the information architecture around practice areas, simplified the booking flow, and optimized every asset for speed.
Consultation bookings rose significantly within the first quarter after launch, alongside a near-perfect PageSpeed score.
Onboarding redesign that lifted completion rates by 27%.
View full case studyThe blog existed but wasn't structured around what customers were actually searching for before buying gear.
A topic-cluster content strategy built around buying guides, comparisons and local trail content.
Mapped search intent by product category, then published and internally linked content in structured clusters.
Blog traffic more than tripled and dozens of articles now hold featured snippet positions in search.
Long-form thought leadership content supporting demand generation.
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